The science of beauty

Female beauty in the Western world.

The characterization of a person as “beautiful”, whether on an individual basis or by community consensus, is often based on some combination of inner beauty, which includes psychological factors such as personality, intelligence, grace, charm and elegance, and outer beauty, which includes physical factors, such as health, youthfulness, symmetry, averageness, and complexion. Unfortunately, inner beauty develops when we are older and outer beauty is mostly associated with youth. The Medical Aesthetic Industry is a great industry since it helps those individuals who feel great inside to improve their outer beauty so that there is synergy.

A good clinician should be familiar with facial proportions and understand ageing and how it affects the skin and body. The Clinician does not have to be a surgeon but should know how to identify the areas of the face that are compromising ones appearance. When one is young it is very easy to identify these areas because they are so few. However, when one is mature, there are multiple factors impacting our appearance including hormonal changes, hair, weight, stress and lifestyle issues.

All beautiful faces regardless of race, age, sex, and other variables conform to the Divine Proportion.

Ideal vertical proportion.

If the corner of the mouth (CH) to the bottom of the chin (ME) is one, then corner of the mouth to corner of the eye (LC) is 1.

If the corner of the nose (LN) to bottom of the chin is 1, then the corner of the nose to hairline is 1.

Ideal transverse proportion.

If the width of the nose (LN) is 1, then the width of the mouth (CH) is 1.618; the width between two corners of the eyes (LC) is 1.6182, and the width between two temples (TS) is 1.6183.

Ideal height and width of a face.

If the distance between the two cheeks are 1, then the ideal height is 1.618

What is considered external beauty?

Experts such as make-up artists and plastic surgeons are aware that the skin, eyes, teeth and mouth will determine how beautiful one is. Full cheeks are definitely a sign of youth along with full, plump lips. Hair style and colour, eyebrow colour and shaping, and quality of make-up will also impact how we appear to others. The business of non-surgical medicineis mostly art and some medicine. Your clinician needs to be artistic. You need to see some sign of artistic ability in the person if they are going to be your aesthetic consultant hence the word aesthetic.


Treatments and indications
Treatments for lines and wrinkles glabellar, forehead and crows feet (corners of the eyes)

Dermal Fillers to enhance lips and reduce lower facial lines - deep nose to mouth lines and joweling in the lower aspect of the face

lipoatrophy - Radiesse -Jowls in the lower face or cosmetic surgery.

Topical Treatments

Cosmeceuticals anti ageing

Skin Moisturiser

Vitamin Creams

Wrinkle Creams

Sunscreen to prevent skin damage.

Texturing Procedures

AHA Peels

TCA Peels

ICP peeling system


Combined with topical treatments.


Radiesse for hand and facial volumising

Hyaluronic acid -Dermal fillers -brand names Juvederm Hydrafill SoftLine Max, Belotero,Restylane.


Muscle Relaxants-Wrinkle Treatments

Presently there are three companies manufacturing muscle relaxants in the cosmetic market.


Skin Stimulation and Hydration


Cosmetic Surgery
facelift surgery can be the best option idepending on indications.